The Reliable Companion

Oh hey, best-selling All Day Backpack! This full-size bag is ready to go anywhere with you throughout the day. Versatility is its middle name.  It is a perfect diaper bag for all our mamas out there. Not a mama? Use this as a school backpack, travel carryon, gym bag, and everything in between.

What Makes It Perfect

  • Buttery soft exterior
  • 14 pockets for maximum function and ease of use
  • 6 exterior pockets: 2 expandable, 1 for keys, and 1 padded slip pocket that holds a 13" or 15” tablet
  • 8 interior pockets: 2 insulated pockets, 1 interior padded sleeve that's great for electronics and holds a 13” or 15" tablet
  • Rings to attach stroller hooks for easy, hands free walking.
  • Easy grab top handle
  • Padded, vegan leather straps
  • Spill-proof, wipeable interior and exterior
  • Made with premium oiled vegan leather


12.5"w x 15.75"h x 6"d


2.7 lbs

Thoughtfully designed, expertly made, and absolutely beautiful. Made for all stages of womanhood.

Customer Reviews

Based on 276 reviews
Beautiful bag

Beautiful color and feel! Fits everything I need for 3 kids 5yr & under.

Love this bag

My daughter has this bag and She loves her bag. She recommended it to me because of the great quality and storage space. I have been so happy with my purchase. I can fit my IPad in the bag without difficult and I still have lots of extra space left. It is a beautiful bag made with excellent quality. It has so many pockets I haven’t even used them all yet. I love, love this bag.

Everyday backpack

This bag is so so perfect for me to carry everything I need for my newborn and toddler! They were even so kind to change the color I ordered last minute because I changed my mind, usually companies will not do that, they did it no problem. Great customer service, and even better products.

Buttery soft backpack!

Beautiful, buttery soft, and functional backpack! Using this as a diaper bag for a 14 month toddler and it’s perfect for day trips when I have to carry a little more for him.

Buttery soft!

I love the bag, it stands on its own and has great storage! I use mine for work and my laptop fits in it great. The only thing I’d suggest is using stronger packing tap for the shipping box because it had broken open while being shipped, but the bag was totally fine!

Absolute Perfection

I’ve been on the hunt for the perfect diaper bag that doesn’t look like a diaper bag. I finally found it! I love that has the insulated pockets for bottles but is also chic enough to be worn as a purse. The vegan leather is so soft and the straps are so supportive that you can barely feel the weight of the contents of your bag. Absolutely in love it!

The perfect minimalist design diaper bag with all the pockets!

I was searching for months for a diaper backpack to use with my first born. I wasn't crazy about the shape of most of the ones I was finding on the market, until I found Maden! It's the perfect minimal shape, which is exactly what I was looking for. There are a ton of pockets both inside and outside the bag. I also love how the straps adjust - there is no extra strap hanging down if you want to tighten it. I am so excited to use this for years and years! I even bought the smaller size after receiving this one to use for lighter carry days. :)